Links and Images


Links are one of the key features of HTML. They allow us to link to other HTML pages on the web. In fact, this is why it’s called the web. The internet is essentially a web of HTML pages connected to one another with links.

In this lesson, we will learn how to create links and add some visual flair to our websites by embedding images.

Learning Outcomes

  • How to create links to pages on other websites on the internet
  • How to create links to other pages on your own websites
  • The difference between absolute and relative links
  • How to create images in HTML


To get some practice using links and images throughout this lesson we need an HTML project to work with.

  1. Create a new directory named odin-links-and-images.
  2. Within that directory create a new file named index.html
  3. Fill in the usual HTML boilerplate
  4. Finally, add the following h1 to the body:

Anchor Elements

To create a link in HTML, we use the anchor element. An anchor element is defined by wrapping the text or another HTML element we want to be a link with a <a> tag.

Add the following to the body of the index.html page we created and open it in the browser:

<a>click me</a>

You may have noticed that clicking this link doesn’t do anything. This is because an anchor tag on its own won’t know where we want to link to. We have to tell it a destination to go to. We do this by using an HTML attribute.

An HTML attribute gives additional information to an HTML element and always goes in the elements opening tag. An attribute is made up of two parts, a name, and a value. In our case, we need to add a href (hyperlink reference) attribute to the opening anchor tag. The value of the href attribute is the destination we want our link to go to.

Add the following href attribute to the anchor element we created previously and try clicking it again, don’t forget to refresh the browser so the new changes can be applied.

<a href="">click me</a>

By default, the browser will give any text wrapped in an anchor tag a blue color and underline it to signify it is a link.

It’s worth noting you can use anchor tags link to any kind of resource on the internet, not just other HTML documents. You can link to videos, pdf files, images, and so on, but for the most part, you will be linking to other HTML documents.

Generally, there are two kinds of links we will create:

  1. Links to pages on other websites on the internet.
  2. Links to pages located on our own websites.

Links to pages on other websites on the internet are called absolute links. A typical absolute link will be made up of the following parts: protocol://domain/path. An absolute link will always contain the protocol and domain of the destination.

We’ve already seen an absolute link in action. The link we created to The Odin Project’s About page earlier was an absolute link as it contains the protocol and domain.

Links to other pages within our own website are called relative links. Relative links do not include the domain name, since it is another page on the same site, it assumes the domain name will be the same as the page we created the link on.

Relative links only include the file path to the other page, relative to the page you are creating the link on. This is quite abstract, let’s see this in action using an example.

Within the odin-links-and-images directory, create another HTML file named about.html and paste the following code into it:

<!DOCTYPE html>
    <title>Odin Links and Images</title>
    <meta charset="UTF-8">

    <h1>About Page</h1>

Back in the index page, add the following anchor element to create a link to the about page:

	<a href="">click me</a>

	<a href="about.html">About</a>

Open the index file in a browser and click on the about link to make sure it is all wired together correctly. Clicking the link should go to the about page we just created.

This works because the index and about page are in the same directory. That means we can simply use the name of the about.html file about.html as the value of the href in the link.

But we will usually want to organize our website directories a little better. Normally we would only have the index.html at the root directory and all other HTML files in their own directory.

Create a directory named pages within the odin-links-and-images directory and move the about.html file into this new directory.

Refresh the index page in the browser and then click on the about link. It will be now be broken. This is because the location of the about page file has changed.

To fix this, we just need to update the about link href value to include the pages/ directory since that is the new location of the about file relative to the index file.

  <a href="pages/about.html">About</a>

Refresh the index page in the browser and try clicking the about link again, it should now be back in working order.

A Metaphor

Absolute and relative links are a tricky concept to build a good mental model of, a metaphor may help:

Think of the directory a website is located in as a house and each page on the website as a room in that house. Relative links are directions from the room you are currently in (the bedroom) to another room (the kitchen). Absolute links on the other hand, are directions to an entirely different house.


Websites would be fairly boring if they could only display text. Luckily HTML provides a wide variety of elements for displaying all sorts of different media. The most widely used of these is the image element.

To create an image in HTML we use the <img> element. Unlike the other elements we have encountered so far, the <img> element is empty. Which means it doesn’t have a closing tag.

Instead of wrapping content with an open and closing tag, it embeds an image into the page using a src attribute which tells the browser where the image file is located. The src attribute works much like the href attribute for anchor tags. It can embed an image using both absolute and relative paths.

For example, using an absolute path we can display an image located on The Odin Project site:

See the Pen absolute-path-image by TheOdinProject (@TheOdinProjectExamples) on CodePen.

To use images that we have on our own websites, we can use a relative path.

  1. Create a new directory named images within the odin-links-and-images project.
  2. Next, download this image and move it into the images directory we just created.
  3. Rename the image to dog.jpg

Finally add the image to the index.html file:

	<a href="">click me</a>

	<a href="pages/about.html">About</a>

	<img src="images/dog.jpg">

Save the index.html file and open it in a browser to view Charles in all his glory.

Parent Directories

What if we want to use the dog image in the about page? We would first have to go up one level out of the pages directory into its parent directory so we could then access the images directory.

To go to the parent directory we need to use two dots in the relative filepath like this: ../. Lets see this in action, within the body of the about.html file, add the following image below the heading we added earlier:

<img src="../images/dog.jpg">

To break this down:

  1. First we are going to the parent directory of the pages directory which is odin-links-and-images.
  2. Then from the parent directory, we can go into the images directory.
  3. Finally we can access the dog.jpg file.

Using the metaphor we used earlier, using ../ in a filepath is kind of like stepping out from the room you are currently in to the main hallway so you can go to another room.

Alt attribute

Besides the src attribute, every image element should also have an alt(alternative text) attribute.

The alt attribute is used to describe an image, it will be used in place of the image if it cannot be loaded. It is also used with screen readers to describe what the image is to visually impaired users.

This is how the The Odin Project logo example we used earlier looks with an alt attribute included:

See the Pen image-alt-attribute by TheOdinProject (@TheOdinProjectExamples) on CodePen.

As a bit of practice, add an alt attribute to the dog image we added to the odin-links-and-images project.


Additional Resources

This section contains helpful links to other content. It isn’t required, so consider it supplemental for if you need to dive deeper into something.

Knowledge Check

  • What element is used to create a link?
  • What is an attribute?
  • What attribute tells links where to go to?
  • What is the difference between an absolute and relative link?
  • What element is used to create an image?
  • What two attributes do images always need to have?
  • How do you access a parent directory in a filepath?
  • What are the four main image formats that you can use for images on the web?
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